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Apr 20 classic advice for global leaders from the world' s best business , · Find new ideas management experts. Concept utilisé initialement par Philip Kotler en 1973 pour décrire l’ environnement d’ achat d’ un produit dans un point de vente. Philip Kotler has 236 books on Goodreads with 61775 ratings.

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Johnson & Son Distinguished Professor of International Marketing at North- western University' s Kellogg School of Management once of the world' s leading authorities on marketing. But are they busy providing the customer service needed for a thriving library? Marketing Management Global Edition - Kindle edition by Philip Kotler Kevin Lane Keller.

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The American edition of Marketing Management is the world' s leading marketing text because its content and organization consistently reflect changes in marketing theory and practice.